Lucky New Yorkers no more. Now, design-savvy Americans across the United States can check out and enjoy Muji, the upscale no-name brand that prides itself on "simplicity achieved through a complexity of thought and design." That's no bull. Muji is known to hire well-known designers, from Sam Hecht, Jasper Morrison, and Naoto Fukasawa to create products. I came across their paper stationary line in New York's MOMA gift shop and have been smitten since. Check out their online store, MUJI
See a few of their design classics below:
Look familiar? This wall-mounted CD player, designed by Naoto Fukasawa, is in the trailer for Objectified.
Cylindrical coffee maker designed by Sam Hecht.
Cardboard speakers that are lightweight and collapsible.